Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Unilever to acquire San Francisco-based skincare brand Tatcha

Unilever has signed an agreement to acquire prestige skincare brand, Tatcha. Founded in 2009 by Victoria Tsai in San Francisco with an innovation centre in Japan known as the Tatcha Institute, Tatcha is a modern skincare brand rooted in classical Kyoto rituals. “The brand has become a cult favourite introducing Japanese skincare to other parts of the world,” explains Unilever in a release.

“We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow,” said Victoria Tsai, Founder of Tatcha

“We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow,” said Victoria Tsai, Founder of Tatcha

Tatcha works with scientists in Japan and the US to create each formula from a foundation of green tea, rice and algae known as Hadasei-3™, a trinity of anti-aging superfoods born from the Japanese diet and the timeless wonder of Japan for transformative beauty, inside and out. Famous for its exceptional product experience with a focus on natural ingredients, exquisite design and packaging quality, customer favorites include the luxurious Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer, and The Deep Cleanse Exfoliating Cleanser.

Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy. Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally,” said Vasiliki Petrou, Unilever EVP and CEO Prestige.

Tatcha is a modern skincare brand rooted in classical Kyoto rituals. The brand has become a cult favourite introducing Japanese skincare to other parts of the world.

Tatcha is a modern skincare brand rooted in classical Kyoto rituals. The brand has become a cult favourite introducing Japanese skincare to other parts of the world.

The brand is distributed through prestige retailers predominantly in the US and has a strong social media and digital presence. Terms of the deal were not disclosed. The transaction is expected to close in Q3 2019

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Paris: Applications to the Innovation Tree break new record!

With more than 170 products competing to be selected in the Innovation Tree, the next edition of the MakeUp in Paris trade show looks very promising. The Innovation Tree is a selection of the best innovations received for each ‘MakeUp in’ show. A committee of internationally recognized experts elect those that may change the way (...)

read more
job opportunities
Experts’ views
Developing eco-responsible ingredients: transform without denaturing

Romuald Vallée
Developing eco-responsible ingredients: transform without denaturing

This is a trend which is fast growing in all areas, including in the cosmetics industry. Eco-responsibility has become a major element in the purchasing process for consumers who want their choices to have a positive impact on the society and the environment. The “green” business, often interpreted as a “marketing opportunity” is now (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close