Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Unilever’s Dove gets certified cruelty-free

Personal care brand Dove has been awarded cruelty-free status by People for the Ethical Treatment of Animals (PETA). The Unilever-owned skincare and haircare brand has received the accolade after committing to not conducting any tests on animals anywhere in the world. Following the news, the company will begin to display the PETA cruelty-free logo on its packaging, as of January 2019.

The move comes as personal care conglomerate Unilever is doubling down on its support for a global ban on animal testing for cosmetics. The company has unveiled a new partnership with the animal protection organization Humane Society International (HSI), which aims to encourage and facilitate non-animal approaches across the cosmetics industry, as well as investing in the training of future safety scientists. Unilever is now supporting HSI’s global #BeCrueltyFree initiative, which is campaigning, via legislative reform, for a worldwide ban on cosmetic animal testing and trade, consistent with the European Union model.

Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world,” said David Blanchard, Chief Research and Development Officer at Unilever, in a statement.

“Cruelty-free” has become a major buzzword across the beauty industry this past year, with brands such as Tarte Cosmetics and Fenty Beauty by Rihanna seeing huge success with a business model that eschews animal testing. Earlier this month, The Body Shop teamed up with the animal rights organization Cruelty Free International to protest against cosmetic animal testing, while California recently passed the ‘California Cruelty-Free Cosmetics Act, SB 1249,’ which will make it illegal for cosmetics tested on animals to be sold in the state as of January 1, 2020.

Premium Beauty News and AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Paris: Applications to the Innovation Tree break new record!

With more than 170 products competing to be selected in the Innovation Tree, the next edition of the MakeUp in Paris trade show looks very promising. The Innovation Tree is a selection of the best innovations received for each ‘MakeUp in’ show. A committee of internationally recognized experts elect those that may change the way (...)

read more
job opportunities
Experts’ views
Developing eco-responsible ingredients: transform without denaturing

Romuald Vallée
Developing eco-responsible ingredients: transform without denaturing

This is a trend which is fast growing in all areas, including in the cosmetics industry. Eco-responsibility has become a major element in the purchasing process for consumers who want their choices to have a positive impact on the society and the environment. The “green” business, often interpreted as a “marketing opportunity” is now (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close