The US-headquartered beauty retailer is set to make its debut in the United Arab Emirates with the opening of its store in Mall of the Emirates, Dubai, on January 29, 2026. This new milestone in Ulta Beauty’s global expansion is part of the retailers’ partnership with Alshaya Group in the region. The expansion builds on from the first store opening in Kuwait on November 7, 2025.
Ulta Beauty is bringing to the Mall of the Emirates it full offering of makeup, skin care, hair care products and fragrances – from prestige to mass and emerging brands – as well as in-store makeup, skin, brow, and nail services delivered by category experts.
To mark its debut in the UAE, Ulta Beauty will roll out a dynamic program of pre launch and launch week events, spotlighting regional founders of homegrown beauty brands through daily events, live demonstrations, and in store appearances.
“The UAE launch marks an exciting milestone for Ulta Beauty and Alshaya Group as we continue our expansion in the Middle East and bring our distinctive beauty experience to the region. We are proud of the teams who brought this vision to life and look forward to welcoming guests in Dubai to discover a destination where beauty, self-expression, and possibility come together,” highlighted Kecia Steelman, President and Chief Executive Officer at Ulta Beauty.
“We are incredibly proud to partner with Ulta Beauty as we bring the brand’s first store to the UAE. This launch at Mall of the Emirates is a significant milestone for our beauty portfolio and reflects our continued focus on delivering outstanding retail experiences that customers across the region have been waiting for, and we are looking forward to more openings across the region,” said John Hadden, Chief Executive Officer at Alshaya Group.
Following the Mall of the Emirates opening, Ulta Beauty’s presence in the region will continue to grow with additional store openings planned at the Dubai Mall on March 27, 2026, and Red Sea Mall in Jeddah, Kingdom of Saudi Arabia on May 7, 2026.
