Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

UK self-tan market driven by youngest generations, reveals Mintel

Eager to achieve a bronzed look whatever the season, young women and men are the main users of fake-tan in the United Kingdom. Indeed, new research from Mintel reveals over a quarter of 16-24 year old men and women have used self tan products in the last year. However, beyond the young generation, self-tan products suffer from their association to unnatural results.

UK young men are amongst the country’s highest fake tan users. Over a quarter (27%) of 16-24 year old men have used this product category. According to Mintel [1], fake-tan usage is only slightly higher amongst women aged 16-24 (29%) and 25-44 (24%).

Moreover, it seems male interest in self-tan doesn’t stop there - across all consumer groups, males aged 16-24 are the most likely to have used salon spray with tan (20%), compared to a national average of just one in ten (9%). Meanwhile, over the last 12 months, almost a quarter (23%) of 16-24 year old men say they have used a pre-tan accelerator, while the same number (21%) have used a sunbed or tanning salon. Some 12% of the same group have used gradual tanner, while 8% have used oral tanning supplement - again proving to be the highest group of users.

High usage of self-tanning products amongst young men suggests that they may be aspiring to recreate looks inspired by celebrities. With summer becoming a distant memory, and as the nation gears up for a wet winter, our research suggests that young men are looking to extend the summer look with a year round tan,” said Roshida Kahnom, Senior Personal Care Analyst at Mintel.

Beyond young men

In terms of overall usage of self tanning products, on average 16% of Brits have used self tan in the past twelve months, followed by gradual tanner at 15%. One in ten (10%) have used pre-tan accelerator, while the same number (10%) have used tanning oil or lotion without SPF. Just 7% have used oral tanning supplements.

Mintel estimates the UK self-tan market at £60 million in 2014. With self-tanning products traditionally associated with unnatural results, older people may be less willing to try it. Additionally, self-tanning products can be tricky to apply, which may make it difficult for older people who tend to have looser and less hydrated skin. Product innovations in self-tanning for older people, designed for looser skin, could make it more appealing to older people,” Roshida continues.


[1Mintel’s Suncare UK 2014 report

© 2014 - Premium Beauty News -
latest news

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies