The perfume market was worth US$ 403 million in 2017 in the United Arab Emirates (UAE). The market is further projected to reach US$ 685 million by 2023, at a compound annual growth rate of more than 9% during 2017-2023, according to a recent report .
The willingness of women and men for using a perfume and enhancing their personality represents one of the crucial factors which is fostering the UAE perfume market. Some of the other factors which are facilitating the growth of the UAE perfume market include rising penetration of ecommerce and social media, rising disposable incomes, and growing awareness about personal grooming.
In recent years, the UAE has witnessed a strong growth in the number of international perfume houses setting up their bases in the country. They are increasingly serving their products to the local population by incorporating traditional oriental notes in their fragrances and introducing contemporary fragrances.
Consumers living in the region currently prefer natural perfumes having a rich and warm oriental fragrance, preferably used in their natural forms. Ingredients such as amber, oud, musk, exotic flowers, etc. are quite popular in the region. Unisex perfumes currently represent the largest segment.
The next edition of the Fragrance Innovation Summit will shed light on fragrance trends in the Middle East and the Gulf countries: