Credo Beauty has announced today the appointment of Stuart Millar as Chief Executive Officer. In his new role, Mr. Millar will be responsible for accelerating Credo’s retail growth, driving product innovation within Credo-owned brands and continuing to build on the company’s sustainability standards.

Stuart Millar has served in leadership roles in the beauty and fashion industries for over 20 years. Most recently, he served as the General Manager & President of Aesop Americas, where he drove expansion in the US, Canada and Brazil. Prior to that, Millar spent 10 years at G-Star, dedicated to growing the UK/Ireland and North American businesses.

"I’m extremely excited to join Credo, and look forward to working with Annie and the team to further their successes and grow the business," said Millar. "As clean and sustainable beauty becomes top of mind for a much broader consumer base, we have an incredible opportunity to build on Credo’s trusted voice in the space."

Credo was founded in 2015 in San Francisco by beauty industry veterans Annie Jackson and Shashi Batra. Jackson has been a key player in the successes of the industry’s biggest beauty companies, including Estee Lauder Companies, Benefit Cosmetics and Sephora. Her love of beauty and quest for cleaner options led her, alongside Batra, to create Credo.

Credo has become the largest clean beauty retailer in the U.S., fostering a new generation of beauty brands and pioneering the clean beauty movement. the largest clean beauty retailer in the U.S