In order to determine which are the male celebrities that influence men’s beauty routines the most, Humanery’s experts screened a hundred of them, via Google data analysis [1]. As a result, according to the men’s skincare e-commerce platform, two different men with two different styles from two different generations, made the grade as world-class skinfluencers: Paul Rudd and Harry Styles.

Paul Rudd clearly stands out, taking first place in the ranking, with no less than 8,400 annual searches associating the American actor born in 1969 with the term ’skincare’.

The Humanery ranking suggests that it is a more multifaceted and inclusive form of masculinity — whether in terms of age, body type, or origin — that appeals to the public today.

In second place comes Harry Styles (8,400 searches), who, for the past three years, has been breaking down many preconceived ideas in the fashion industry, and has even launched his own gender-neutral beauty brand. He is followed by the British-American actor Andrew Garfield (4,800 searches) and the British actor Idris Elba, who just turned 50. David Beckham, Cristiano Ronaldo, John Legend and Brad Pitt complete the ranking, which is testament to a certain diversity when it comes to skinfluence.

"Our Google study shows that, apart from having great skin, there isn’t one preferred ‘type’ of male celebrity skinfluencer. There is a real mix of ages, skin colors and professions, all encouraging men to up their skincare game. This can only be a good thing, as for years now, more men have needed to take better care of their skin, and if it’s celebrities helping to make that happen, then we’re here for it," explains Thomas Watson, a skincare expert at Humanery.

Otherwise, the study reveals that searches for ’men’s skin care’ have jumped by 124% in the last three months.

In recent years, several personalities have tried to build on the evolution of masculinity codes of by launching their own beauty brands: Harry Styles, of course, with his a gender-neutral cosmetics brand called Pleasing, which includes skincare and makeup, Machine Gun Kelly with a nail polish brand called UN/DN LAQR, and Tyler, The Creator with his Golf Le Fleur line of nail polish and fragrances.