Transparent Packaging’s scented boxes allow brand owners and consumer product manufacturers “to attract consumers with another of their product’s key attributes, its fragrance, without the addition of a secondary paper scratch and sniff sticker, which can have a denigrating effect on the packaging image,” explains the company in a release.
Various product categories from hair and body care to perfume product companies may find this packaging augmentation a great leap in their branding efforts. According to David Dennison, Transparent Packaging’s President, several application methods already allows for large scale production runs, as well as relatively low volume specialty product applications. “The response from our clients that have seen the product and its shelf impact potential has been terrific,” he added.
The use of transparent plastic folding cartons for product visibility with optional opaque, translucent or holographic print, coupled with the ability to encapsulate any fragrance onto the packaging graphics, does indeed invigorate a the concept of “Multi Sensory Packaging.”
With its manufacturing plant in Montreal, Quebec, Transparent Packaging Inc. focuses strictly on the specialized non-paper packaging converting business.