With this joyful and playful name, Penhaligon’s celebrates Meadhaw Kirchoff’s kitsch and unconventional London fashion. For nine seasons young Franco-British designers Edward Meadham and Benjamin Kirchhoff have selected a fragrance from the English perfume house to accompany their parades. From this collaboration was born Tralala, a fragrance by Bertrand Duchaufour.

The master perfumer got immersed in the atmosphere of the East London fashion studio to recreate the brand’s retro glam touch. Associations unexpected materials, exploding colours, impertinence and nostalgia are concentrated in Tralala, an intense and crazy fragrance. Leather, highly anticipated by the designers, immediately appears with the top notes and remains present in the entire composition. Accompanied by violet leaves, saffron (leathery and spicy), whisky and aldehydes, it reveals top notes of white flowers and myrrh, patchouli, vetiver, among others in the background.

The result is both sensual and addictive mainly for women but also for men.

From May 5 in Penhaligon’s boutiques priced at €175 the 100ml Eau de parfum bottle.