"This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprint of these events internationally in several countries wishing to host them," explain Sandra Maguarian and Jean-Yves Bourgeois, who co-founded Beauteam in 2008, together with Vincent Gallon.
This acquisition enables Infopro Digital to expand its events portfolio in the cosmetics sector while it will help Beauteam to consolidate the past pace development of MakeUp in events in outside Europe, in particular in Asia and Brazil.
The “MakeUp in” events gather suppliers and subcontractors of the makeup and skincare industry, including packaging and application tools makers, formulators and raw material companies. Every two months, the shows welcome between 2,000 and 3,000 professional visitors from the main makeup and beauty brands around the world.
Infopro Digital has developed several BtoB trade shows in the luxury and packaging sectors, such as Luxe Pack Monaco, Luxe Pack New York, Luxe Pack Shanghai and Pack & Gift.
The two companies say they share common values, which brought them together: “quality and passion for beauty and luxury along with the desire to organize high quality events where leaders and decision makers from Marketing, R&D and Purchasing Departments meet with a desire to put business first."
"We are delighted with this merger," said Christophe Czajka, Executive Chairman and founder of Digital Infopro, "synergies between the teams will further increase our power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country."
Beauteam management and employees will join the Infopro Digital team in its offices in Antony in the southern outskirts of Paris.
Sandra Maguarian has spent her entire career organizing trade shows. She successively worked as Show Manager of the International Leather Show in France and as co-manager of trade shows in the same sector in Asia and the United States. Later, she created a fashion fair in the south of France before joining the Cosmoprof’s office in Paris. In 2008, she co-created Beauteam.
Jean-Yves Bourgeois devoted its entire career to trade media, successively as a journalist, a publisher and a consultant with a specialization in the packaging and beauty sectors. He was also one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe, which now owned by the Infopro Digital group. He will continue to oversee the development of the MakeUp in tradeshows as a consultant for Infopro Digital.
It should also be noted that, although initially integrated into Beauteam, PremiumBeautyNews.com, which was created in 2008 by Jean-Yves Bourgeois, Sandra Maguarian and Vincent Gallon, was sold to Premium Beauty Media and Vincent Gallon in 2012. The site is not concerned by this transaction and remains fully independent.
The next "MakeUp in" tradeshow will be held in Seoul on 5 and 6 April 2017. Recently renamed MakeUp in Asia, it should become itinerant in 2018 and move to Shanghai or Tokyo.