The 18th edition of the leading B2B beauty trade show in North America, made its return on 29th-31st August 2021. After an entire without any event, due to the pandemic, it was the first live B2B event within the Cosmoprof international network.
Thus, the show welcomed back retailers, distributors, beauty brands, and suppliers under one roof to experience the in-person meetings and face-to-face discussions in its three macro-sectors:
– Cosmetics & Personal Care (finished products for retail),
– Professional Beauty (finished products for salons and spas),
– and Cosmopack (solutions for the entire beauty supply chain).
In addition to these larger sections were the return of crowd-favorite special areas Discover Beauty, Discover Beauty Spotlights, Discover Green, The Beauty Vanities, and Tones of Beauty.
Through CosmoTalks, CPNA’s conference format, the trade show hosted more than 10 seminars. Also returning was CosmoTrends, a report on the most trendsetting products from CPNA exhibitors produced in collaboration with international trend agency Beautystreams.
Also making its debut was the Mentorship Program, offering exhibitors the unique opportunity to have one-on-one mentoring sessions with experts in their fields: retail & distribution, branding, funding, exporting, digital marketing & performance, SEO, social media, press, trends, and the multicultural market. Eventually, the highly anticipated CBD Beauty special area, featuring beauty brands that have CBD as an essential ingredient, made its debut as part of the new larger Green Village, showcasing a select number of green and natural brands.
All in all, even though there were fewer exhibitors and visitors and while international ones were hardly present, this year’s edition exceeded the expectations of organizers with exhibitors and attendees expressing enthusiasm to reconnect in person. “New and established exhibiting companies showed enthusiasm to get back to in-person networking with retailers, distributors, suppliers, and other beauty brands to showcase product launches,” they said.
The 19th edition of Cosmoprof North America will be held July 12-14, 2022 in a new location, the Las Vegas Convention Center (LVCC).
