The sophisticated, single-use TouchUps® samples sacrifice neither the application, nor the colour. Patented in the United States, the mini format is a lipstick replica, and is wholly made out of biodegradable cellulose. It can be presented as a case available in different colours, also in cellulose, or cardboard. A world first on the sampling segment.
Orlandi chose to present this innovation on the occasion of the FCE Cosmetique tradeshow, as a preview on the Brazilian market, where demand is very high.
“Up until now, Brazilian cosmetics brands were driven by growth and could develop without difficulty. Now the market has been getting more sophisticated, which implies they need to differentiate themselves and stand out. Therefore sampling is becoming a real strategy for them”, explains Sven Dobler, CEO of Orlandi.
TouchUps® will also be showcased at MakeUp in New York next September.