The acquisition creates a platform from which Topline will be able to offer its innovative solutions and full range of services (packaging, filling and assembly, and full turnkey solutions) to a dynamic customer base in Europe.
With the European expansion, Topline strengthens its global partnership with some of the world’s leading beauty companies by the added capacity to execute global product launches with specific attention to customers’ regional needs in the European marketplace. The acquisition also gives Topline the flexibility to serve any international customer with either a regional or global strategy, backed by local teams for day-to-day customer support.
“This acquisition aligns perfectly with our strategic goals to provide high quality products and services at the regional level to streamline the supply chain and enhance speed to market,” said Charles Chang, Topline president. “Europe is a dynamic marketplace for innovations in beauty and personal care and the acquisition strengthens our position to compete in this market by utilizing Topline’s global manufacturing locations. The acquisition of such an outstanding and customer-focused company as Primapack will give us the opportunity for greater exposure to other new and potential customers.”
Known for its innovative, technical packaging designs and dedicated customer service, Cosworld-Primapack has served many major beauty companies throughout Europe.
In the deal, Topline acquires all the assets of Cosworld-Primapack including its entire global staff. Primapack’s current Paris office will be consolidated with Topline’s Paris office which will be moved into a new Paris location later this fall.
Jean-Luc Haulet, a professional with more than 20 years experience in the cosmetics industry, will become general manager for the new Topline European organization. He will report directly to Vincent Groccia, chief operating officer at Topline. Mr. Haulet previously was deputy general manager at Cosworld-Primapack.