It is now certain, even if the details of the operation have yet to specify: Topline Products should get, within one year, its own production unit in Europe. According to Topline Products, several options are being considered, including an acquisition or the building of a new unit. The goals: to be closer to customers, to control production, costs, lead-time and quality. The operation should also help Topline to strengthen its positions on the skincare and fragrance markets.
From trading to manufacturing
For this company, which was founded in 1975 as a trader of packaging, it will be the culmination of its transformation into a global manufacturer. Topline Products, which is headquartered in Wayne, New Jersey, set up its first factory in 1995 in China. The company, which now has more than 1,000 employees worldwide (speaking no less than 14 different languages), has sales and technical offices in Europe, the United States, Brazil, and Asia, as well as four production units in the United States (Dundee, Michigan), Mexico (Reynosa) and China (Tianjin and Shanghai).
“We are strengthening our position as a global supplier, able to meet the demands of global customers," said Charles Chang, the founder and CEO of the company. “Today, our core competency is the expertise in customized package executions, including plastic moulding (injection, bi-injection, injection blow moulding, extrusion blow moulding, in-mould-labelled packages), metal stamping, injected metal (zinc alloy and aluminum), finishes (hot-stamping, silk-screening, pad printing, metallization, anodization, electroplating, heat transfer film), rapid prototyping (in-house production tool and unit cavity tool development), cosmetic pens and other complex delivery systems.”
From concept to product
In practice, Topline’s strength is to be able to transform the concept presented by the customer into a final industrial product. “Most of our customers come with a design concept and entrust us to finalize and execute it,” added Charles Chang.
Furthermore, Topline’s marketing and formulation teams can proactively contribute to the brand creation process to propose and advise clients on trends, choice of formulas and offer guidance on feasibility. The company has its own team of R&D and formulation experts with full knowledge of the latest regulatory issues, and operates its own industrial sites dedicated to formulation and filling in Asia and North America, including assembly operations for secondary packaging.
Since its beginning, Topline Products has focused on innovation and has invested in the development of its facilities. In close partnership with brands, the company creates solutions that bring added value in terms of product delivery systems, functionality and differentiating design. As of today, Topline Products has over 40 active patents worldwide.
Among the latest innovations, let’s mention a patent pending compact with an innovative one hand action “push and slide” opening.
This focus on innovation, combined with its industrial know-how, now allows the company to rely on a portfolio of prestigious clients such as Burberry Beauty, Lancôme, By Terry, YSL and many more.