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Companies & industry

Topline-Primapack: A year more than ever dedicated to make-up!

Primapack who is owned since a year by Topline Products presented one of its latest developments launched in the United States. It is a new 2 in 1 eye shadow “Ultimate Performance Brightening by Mally beauty”, designed to be, according to its designers, "incredibly moisturizing” and offer consumers “an optimum hold.”

First step”, explains Sophie Gaspin, Sales Account Manager at Topline-Primapack, “you apply the coloured base with the foam applicator which enables to apply just the right amount of formula. Ultra comfortable, the formula glides to moisturise, smooth and unify the eyelid. Second step, the reviving effect, the brightening powder settles gently without overloading the eyelid with the roll-on tip. Both formulas unite perfectly to illuminate the look and create an intense and long lasting result. On top of it, our packaging combines technicality and simplicity for a flawless make-up, and whose format is ideal for women on the go."

“Crystallize Your Lips” by Swarovski: A master stroke

It may be recalled that Topline Products designs and provides standard and specific packagings, make-up, skincare, fragrances and turnkey solutions that include the formulation and filling. An expertise in full service made possible through the management of its own factories and through its Asian network of industry partners whose specialties encompass the full range of requirements of actors in the beauty industry.

Among other recent achievements of Topline-Primapack, let’s mention the first collection of Swarovski lipsticks “Crystallize Your Lips” launched a few weeks ago. “Long, slim and extremely pure, emphasizes Sophie Gaspin, the design of this lipstick had to be in perfect harmony with the bottle of the perfume Aura by Swarovski.” The casing is characterised by its small diameter (1.3) for a perfect and precise application. “It is this originality that dictated the design of the mechanism, we were told at Topline-Primapack, for which we started from scratch and which is in fact more like the mechanism of a stick than that of a lipstick." A design work that finally lasted nearly a year and a half.

In addition to the specificity of this mechanism, it is a complex object. Indeed, the cap consists of two parts, a slick topper in bright silver anodized aluminium in which is inserted a piece of injected zamac, galvanized in the same shade, whose crimping required a manual adjustment.

Injection enabled to created the ideal form to receive the precious contents, whose binding, positioning and sinking, manually adjusted, are worthy of jewellery work. As a result: a perfect incrustation of the stone!

Also particularly studied: the subtle shade of the screen printing on the casing, the frank click sound upon closure, or the easy handling of the mechanism.

With a creamy and light texture, Crystallize Your Lips is enriched with a Swarovski micronized crystal powder of iridescent pearls Crystal Shine. The grape is adorned with a imprint reminiscent of crystal facets and reveals a powdery floral scent.

Jean-Yves Bourgeois

© 2012 - Premium Beauty News -
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