Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Topline-Primapack: A year more than ever dedicated to make-up!

Primapack who is owned since a year by Topline Products presented one of its latest developments launched in the United States. It is a new 2 in 1 eye shadow “Ultimate Performance Brightening by Mally beauty”, designed to be, according to its designers, "incredibly moisturizing” and offer consumers “an optimum hold.”

First step”, explains Sophie Gaspin, Sales Account Manager at Topline-Primapack, “you apply the coloured base with the foam applicator which enables to apply just the right amount of formula. Ultra comfortable, the formula glides to moisturise, smooth and unify the eyelid. Second step, the reviving effect, the brightening powder settles gently without overloading the eyelid with the roll-on tip. Both formulas unite perfectly to illuminate the look and create an intense and long lasting result. On top of it, our packaging combines technicality and simplicity for a flawless make-up, and whose format is ideal for women on the go."

“Crystallize Your Lips” by Swarovski: A master stroke

It may be recalled that Topline Products designs and provides standard and specific packagings, make-up, skincare, fragrances and turnkey solutions that include the formulation and filling. An expertise in full service made possible through the management of its own factories and through its Asian network of industry partners whose specialties encompass the full range of requirements of actors in the beauty industry.

Among other recent achievements of Topline-Primapack, let’s mention the first collection of Swarovski lipsticks “Crystallize Your Lips” launched a few weeks ago. “Long, slim and extremely pure, emphasizes Sophie Gaspin, the design of this lipstick had to be in perfect harmony with the bottle of the perfume Aura by Swarovski.” The casing is characterised by its small diameter (1.3) for a perfect and precise application. “It is this originality that dictated the design of the mechanism, we were told at Topline-Primapack, for which we started from scratch and which is in fact more like the mechanism of a stick than that of a lipstick." A design work that finally lasted nearly a year and a half.

In addition to the specificity of this mechanism, it is a complex object. Indeed, the cap consists of two parts, a slick topper in bright silver anodized aluminium in which is inserted a piece of injected zamac, galvanized in the same shade, whose crimping required a manual adjustment.

Injection enabled to created the ideal form to receive the precious contents, whose binding, positioning and sinking, manually adjusted, are worthy of jewellery work. As a result: a perfect incrustation of the stone!

Also particularly studied: the subtle shade of the screen printing on the casing, the frank click sound upon closure, or the easy handling of the mechanism.

With a creamy and light texture, Crystallize Your Lips is enriched with a Swarovski micronized crystal powder of iridescent pearls Crystal Shine. The grape is adorned with a imprint reminiscent of crystal facets and reveals a powdery floral scent.

Jean-Yves Bourgeois

© 2012 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies