TikTok is the social network where users spend the most time, according to the latest "Digital 2023 April Global Statshot Report," published by Meltwater and We Are Social in April 2023.
It may not come as a surprise to many; and the data collected by data.ai presents a clear picture: users spent an average of 31 hours and 32 minutes per month in the fourth quarter of 2022 (between October and December 2022) on the Android app of TikTok.
Despite being relatively young, TikTok has succeeded in overtaking YouTube, which previously came in first place with 23 hours and 4 minutes per month in Q2 2022. Now, the streaming video platform is in second place with an average of 27 hours and 19 minutes per month.
While the average time spent also increased for YouTube, the report’s results show that users of the social network belonging to Chinese giant ByteDance saw their average time spent on the app increase more quickly compared to the previous quarter. Specifically users spent an average of 22 hours and 9 minutes per month on TikTok’s Android app in Q2 2022.
As for Messenger, the Meta group’s messaging service takes last place with Snapchat, with an average time of 3 hours and 17 minutes spent on the app per month by Android users. The Meta group’s Facebook social media platform remains a key draw for users, coming in third place with an average of 18 hours and 17 minutes of time spent on the app per month, followed by WhatsApp with 16 hours and 50 minutes and Instagram with 12 hours and 30 minutes.
However, the report also points out that overall, internet users are spending less and less time on the online, even on social media.