After a first edition in June, the second edition of WeCosmoprof, the digital event of Cosmoprof Worldwide Bologna, gathered over 40,000 operators said the organisers. From 5 to 18 October 2020, they had the possibility to attend webinars and to interact with more than 500 companies that presented their products on the Cosmoprof My Match, WeCosmoprof x, WeCosmoprof x BORN, and WeCosmoprof x Needl platforms.

"WeCosmoprof, with its advanced match-making tools, has allowed operators and companies from all over the world to relaunch their activities in total safety, overcoming the restrictions in force today,” said Gianpiero Calzolari, President of BolognaFiere. “Thanks to the synergies created with our international partners, BORN and Needl, we were able to offer an unprecedented system of matching between supply and demand, laying the foundations for new projects and development opportunities."

Thanks to the platform’s modular structure, WeCosmoprof offered a variety of tools to suit the needs of every sector and distribution channel. "Exhibiting" companies could therefore adapt their communication to match with the profiles of buyers registered in the four virtual pavilions.

Over 5,000 users registered to attend the webinars, which involved more than 100 speakers.

"This edition of WeCosmoprof has given us very satisfying results,” underlined Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Now, we need to look ahead and continue to work to facilitate the recovery. The digital event is complementary to the actual fair experience, but it cannot be the only solution. No platform can replace the value of human relationships and the possibility of testing a new product, a texture, or a fragrance. Our goal is to keep producers, retailers, and buyers in contact in this delicate historical phase, then return to Bologna, in our exhibition centrr, and strengthen the foundations for a new rebirth for our industry."