The Natural & Organic Cosmetics Conference to focus on post-Covid trends

The 13th edition of the Natural & Organic Cosmetics Conference, which will take place in Berlin on September 29 & 30, 2020, will focus on the latest developments concerning the new Corona virus pandemic - with a focus on the transformations occurring in the wake of the crisis.

On the 1st conference day, Organic Beauty and Trend-Expert Julia Keith will highlight new global beauty trends and international trend products, but also provide insights on changing consuming behaviours.

“Trends such as ’scientific beauty’ are gaining ground, ingredients are increasingly questioned as to their effect on the skin. At the same time, in China for example, where at this time it seems the worst of the crisis has been overcome, it is becoming obvious that the demand for natural and organic cosmetics and sustainable cosmetics is increasing. Now the natural and organic cosmetic companies are more than ever faced with the challenge of focusing on the balancing act between science, safety and naturalness“, says Julia Keith.

An expert discussion will focus on “natural and organic cosmetics in perfumeries”. Panellists, representing brands and retailers, will raise the question of how a win-win situation for all stakeholders can be achieved. According to Wolf Lüdge, Program Chairman and managing director of Naturkosmetik Verlag, the company hosting the event in in cooperation with Vivaness: “Sustainability is the new luxury, and this is also true for natural and organic cosmetics sold in perfumery stores.”

“The development towards natural products - resulting from an increased awareness for the environment - is a strong driver in retail. Though the environmental concern alone is not sufficient. The utility and relevance of a product continues to be a significant factor for sales in retail,” explains Achim Fringes, Business Consultant, Author, Coach and Creator of neuromerchandising®.

“More and more companies, also from the luxury segment, are setting a new course - cutting back on packaging, searching for alternatives to plastic packaging and focusing on sustainability and a conscientious use of resources. What we are seeing here are only the early stages of this development,” adds Susanne Stoll, editor-in-chief of the perfumery retail trade magazine INSIDE beauty.

Less packaging, more sustainable packaging: a topic that seemingly has gained in significance with the Corona crisis. Post-Corona logistics trends are the focus of the expert discussion on the 2nd conference day. Packaging expert Carolina Schweig will be hosting this discussion panel which will provide insights on the discrepancy between the growing demand for hygiene and the reduction of packaging material, the revival of plastic versus the mission for sustainability and local supply chains versus economic efficiency.