The inaugural edition of South China Beauty Expo (SCBE) has closed on August 1, 2020 at the Shenzhen Convention & Exhibition Centre with about 20,000 visitors from Mainland China, Hong Kong, Macau, Taiwan. The event hosted more than 800 exhibitors on a total area of 22,500 square meters.

Co-organized by Informa Markets, BolognaFiere and Shanghai Baiwen Exhibition Co., Ltd., SCBE aimed to play an important role in reshaping confidence within the beauty and personal care industry in post-pandemic times.

Affected by the dual impact of the shuffling in traditional retail industry caused by new upgrade of cosmetics consumption and the pandemic, supply chain has become the hotspot issue for the beauty industry. On the one hand, the supply chain sector is in demand. On the other hand, in the global supply chain system, there are tests of risk resistance capacity and market competition. Therefore, the supply chain sector must always be ready for keeping pace with the times to help opening up the full industry chain system,” explained the organizers.

During the three-day exhibition, SCBE has arranged nearly 100 business matching meetings between selected exhibitors and a panel of professional buyers with clear procurement needs from Amway, Watsons, Infinitus (China) Company Ltd, DR PLANT (Guangdong) Biotechnology Co.,Ltd, Nanjing Channel Dressy, CHARM ZENUS, Guangzhou Blue and White Porcelain Health Management Co., Ltd, and Shenzhen Creditbundle International Co. Ltd. (a subsidiary of ZTE Group).

As the first professional beauty exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area, SCBE has undoubtedly boosted the beauty industry in the area and even in the whole country. The inaugural SCBE has built a one-stop beauty supply chain platform for the industry, narrowed the distance between exhibitors and buyers and helped them to achieve supreme business matching. The successful holding of SCBE will further activate the vitality of the beauty market and find more breakthroughs for brands, distributors and retailers,” said the organizers.

The next South China Beauty Expo will be held during July 29-31, 2021 at the Shenzhen Convention & Exhibition Centre.