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The Green Edit: An event to provide Aussies with everything they need to know about organic and clean beauty

With interest in vegan and clean beauty only picking up more speed, (Pinterest searches for vegan lipstick have grown a whopping 150% over the last year), organic makeup artist, Cathy Tolpigin, decided to take her knowledge of the category and create the upcoming event, The Green Edit, to be held in Sydney next March.

Organic makeup artist, Cathy Tolpigin, founder of The Green (...)

Organic makeup artist, Cathy Tolpigin, founder of The Green Edit

With a curated event featuring only organic and natural beauty brands, Tolpigin’s aim is to make green beauty mainstream. All brands participating in the event will be gathered and promoted under one single roof. Panel discussions featuring brand founders will also be held, concomitant to skincare, makeup and hair masterclasses.

Premium Beauty News - How did the idea of an event dedicated to green and clean beauty brands emerge?

Cathy Tolpigin - As a professional makeup artist, I only use the best natural beauty products in my pro kit and personal makeup bag. I was aware that no platform or event existed to support and promote truly natural green beauty and lifestyle brands.

Premium Beauty News - How did you select the brands?

Cathy Tolpigin - I have tried and tested hundreds of natural beauty brands and have handpicked the best of the best to feature in this beautiful event. When selecting brands, I look for the whole package… products that are high performance, results driven, innovative, on trend, beautifully packaged and luxurious, not compromising on the very important aspects of sustainability, health and ethics. All products must be cruelty free.

Premium Beauty News - What will be the purpose of The Green Edit?

Cathy Tolpigin - This event is about creating a conscious community, a place where truly natural brands can connect with media, buyers, influencers and mindful consumer. A place where women can come and enjoy an afternoon full of gorgeous experiences provided by trusted brands.

Premium Beauty News - Are you thinking on extending the exhibitor list to “green manufacturers of the beauty industry”?

Cathy Tolpigin - Not for this event this year. We have just sold out of exhibitor space, we are fully booked. But open to looking into this for our next event.

The first edition of The Green Edit will feature over 35 brands, each vetted by Tolpigin’s strict criteria, so media and guests can expect to see “trusted companies that are healthy, clean, cruelty-free, ethically and sustainably produced and packaged”. Brands will include: Dr Hauschka, Eco Tan, Eye Of Horus, Green People, INIKA Organic, Konjac Sponge Co, Less Is More, Mahina Cup, Vanessa Megan Skincare and Weleda, just to name a few.

The Green Edit will be held on March 12 in Sydney, to attend, you can purchase tickets to one of two sessions, 3-6pm or 6-9pm.

More information at www.thegreenedit.com.au

Béatrice Saffre

© 2020 - Premium Beauty News - www.premiumbeautynews.com
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