The Fragrance Foundation Arabia is launching THE SCENT, a 3-day-exhibition dedicated to artistic niche fragrances to be held from 30th January to 1st February 2018 at the Dubai Design District, United Arab Emirates.
THE SCENT aspires to become a global centre of artistic niche perfumes and an exclusive international stage dedicated to innovation and excellence in the fragrance industry. According to the Fragrance Foundation Arabia, this first international exhibition of artistic and niche fragrances in Middle East will bring together the world’s best artistic perfumery brands originated from around the world with the aim to attract fragrance buyers and enthusiasts. A stringent selection criterion precedes the acceptance for participation in the event.
“We aim to become an international source of the most innovative, artistic and ultra exclusive perfume collection and a significant reference point from an international perspective impacting Middle Eastern market. Brands that stand out for quality of offerings, marketing choices and their distinctive niche signature perfumeries are top in our priority list. We pursue the objective of appreciating and giving visibility to the exclusive brands through stringent requirements based on quality and coherence to represent the art of perfumery and its creativity,” said Shahzad Haider, Chairman of The Fragrance Foundation Arabia.
THE SCENT advisory board is headed by Chantal Roos, ex-President and CEO of YSL Beauté from Paris, and who launched her own niche perfumery brand Dear Rose in 2014. She will be joined by other members from the international niche fragrance icons from the world of perfumery. This board will shortlist the applications of international brands.
In addition to the exhibition, the new show will feature several events including demonstration of olfactive art, workshops and lectures.
