Since 2012, Davidoff Cool Water has partnered with the National Geographic’s Pristine Seas program, which aims at exploring and preserving the oceans. Thus, for each Davidoff Cool Water fragrance purchased, consumers help preserve about 10,000 m2 of ocean.

To celebrate this partnership, the bottle of the Davidoff’s Cool Water fragrance has been dressed with a wetsuit. Thus, for the latest limited edition of the Love The Ocean campaign, Coty entrusted Priminter to source an exclusive neoprene bottle sleeve for the 100ml bottle, based on an idea of creative agency Servaire & Co.

A subsidiary of Qualipac, specializing in the trading of accessories and promotional items for cosmetic brands, Priminter also boasts an extensive expertise in the customization of fragrance bottles, in particular with materials such as leather, imitation leather or lace. This sleeve was made from a real neoprene fabric, like a real diver’s wetsuit. Taking into account the elastic properties of the material, Priminter designed the suit so as it perfectly fitted the bottle, and added a vivid green zipper.

"Considering the high number of new perfume launches, brands use bottle accessorizing to differentiate from others," said the company.