The Chalhoub Group, which distributes luxury products in the Middle East (11,000 staffs and 600 points of sales in 14 countries), will open its new concept store at Abu Dhabi’s Yas Mall in October this year.

Named ‘Tryano’, the new concept has been designed to become an anchor store in the new Yas Mall and to cater to the desires of the local customers, in addition to all the tourists visiting the Yas island or in transit. This 20,000 sq metre outlet will host the widest variety of beauty, handbags, accessories, and children’s products in the UAE. The space will also house a brand new Parisian restaurant concept called Patisserie des Rêves, a spa for women and children, and will include concierge services, personal shopping, valet parking and free delivery within the capital.

Tryano’s interior design, by London based retail architects HMKM, puts the seasons at centre stage for each of the store product categories (beauty products, handbags, children) which are laid over three floors.

We are excited about the opening of Tryano, a new concept store answering once again the demands and expectations of our consumers and filling a gap in the market with choice, width and depth. Since our inception in 1955, we have put the customer at the centre and therefore we decided to create a retail space highlighting our expertise in different categories focusing on customer service and offering our guests an exceptional retail experience,” said Patrick Chalhoub, co-CEO of the Chalhoub Group.