The Chalhoub Group has inaugurated its first Tryano store, a new concept of luxury store dedicated to three categories: beauty, bags, and children’s products.
The 20,000 square meter shop is located in the Yas Mall, a leading destination for shopping, dining and entertainment, located in the heart of Yas Island, Abu Dhabi. The opening of Tryano coincides with the first anniversary of Yas Mall, on last 19th November.
“This shopping heaven will host one of the largest varieties of beauty, bags, and children’s products in the UAE. The store also offers numerous bespoke services and is house to the iconic La Pâtisserie des Rêves,” said the group.
Tryano immerses shoppers on a unique shopping experience creating an ever evolving retail experience in the ‘Garden of Imagination’. The beauty space, with its frosty demeanour is inspired by winter and located on the Ground Floor. The customer moves from fragrance to make-up to skincare through boutiques, corners and multi brand areas. On the opposite side of the floor, the bags area takes its cues from spring, with soft rugs and bespoke sculptural tiles. On the first floor, children navigate through an interactive, imaginative and playful landscape inspired by the summer season.
“We are very excited about this new project. The Abu Dhabi market has grown quite tremendously in the past few years but is still lacking of specialty and department stores; this is why we have decided to create Tryano based on our expertise and know-how of the market, consumers and retail sector. Yas mall is a family destination and we strongly believe that our offer is the right fit for the consumers visiting the mall as we complete its choice with a variety of categories and brands,” said Patrick Chalhoub, co-CEO of the Chalhoub Group.
“Today’s consumers are not only looking to purchase a certain product. They are looking for an experience; they expect to be taken on a journey. We are aiming to bring to the Abu Dhabi consumers something different; a destination of truly exceptional experiences,” added Linton Crockford-Moore, Creative Director of the Chalhoub Group.