In order to manufacture the cap for the flacon of My Burberry, the brand’s latest fragrance creation, MBF Plastiques worked closely with a haberdashery and button manufacturer.
Indeed, the brief given to MBF Plastiques by the Burberry teams was clear: the cap for the flacon of My Burberry had to “resemble, in every way, a button from the brand’s emblematic trench coat.” As it was impossible to copy the original buttons and use real buffalo horn, the MBF Plastiques team came up with an alternative which copies perfectly the tactile and visual aspects of the iconic button.
“It quickly became obvious that the team had to work closely with a haberdashery and button manufacturer. But they had to make sure that they could produce the craftwork and artistry of these fashion items on an industrial production scale, and in five different sizes: 5 - 30 - 50 - 90 and a giant format of 900 millilitres, which measures 120 millimetres in diameter and is 70 millimetres thick,” explains the French company.
Eventually, around fifty trial runs were needed to eventually master the technology for tooling and moulding the polyester resin and obtain the exact form for the cap, which was then polished and varnished. In fact, to make the cap for My Burberry, MBF Plastiques had to build a special piece of specific equipment.
The bottom part of the diffuser also required precision work: a fine tartan motif is engraved on the aluminium collar and the cotton ribbon is carefully tied around it, just like with a real trench coat.
