Premium Beauty News - The sector is truly dynamic!
Chantal Riols - We must of course thank all the industry professionals for having played the game so well but also all the jury members for their participation. A huge thanks to Florence Bernardin, Pauline Bonnafous, Serge German, Charles-Emmanuel Gounod, Gérald Martines, Jean-Louis Mathiez Luisa Oliva.
And concerning industry professionals, we most really congratulate the Companies who were the most innovative and regularly took part to the contest. I am thinking in particular of Albéa, Alkos, Aircos, Cosmogen, Faber-Castell, Gotha Cosmetics, Intercos, Strand Cosmetics.
Premium Beauty News - And among these two hundred new products can some emerging trends be identified?
Chantal Riols - Certainly! Thus, pell-mell, we can note the predominance of the metal effect, of highly pigmented formulas for long-lasting colours. Note also sophisticated decorations, on all surfaces, like for example and for the first time around a lipstick tube and a sponge.
Note also the development of versatile products for the complexion, the lips and ingenious applicators for lip glosses and liquid formulas.
Natural ingredients are also increasingly present. New gestures for conventional packs such as compacts.
Fine and very nice new powdery textures and innovative gels for the lips and perfumes also. The jury was impressed by these new brow tattoos and their innovative applicators to tint them and set them. As for packs, we saw the development of 4 in 1 applicators combining several accessories or formulas. Innovative changes were also noticed in baked powder based formulas. Finally, everyone could appreciate the makeup shade with fluorescent formulas for lips that are revealed in the dark.
Premium Beauty News - And of course in 2017, you are continuing?
Chantal Riols - Absolutely! And I would like to take the opportunity to announce that the first call for products will be launched as of January 15, 2017 for exhibitors to MakeUp in Seoul. Moreover, while competing products are actually tested by our international experts, all IT Products will receive a certificate for their selection.