The Beauty Chef challenges traditional beauty with probiotic supplements

Interview by Béatrice Saffre

27 April 2020

The Beauty Chef challenges traditional beauty with probiotic supplements

Created in 2009 by Australian naturalist Carla Oates, The Beauty Chef is shying from external remedies and tackling beauty concerns from the inside out. The A-beauty brand promises to boost radiance and promote healthy, supple skin with a range of anti-oxidants, vitamins, minerals, essential fatty acids and amino acids that have undergone a unique natural fermentation process to enhance its results. According to the ReportBuyer in May 2019, the Global Probiotics Market size was expected to reach US$ 73.8 billion by 2024, rising at a market growth of 7.7% CAGR during the forecast period. And with the outbreak of the new virus, interest and sales in probiotics have even more increased. Interview.

Premium Beauty News - What is your company expertise?

Carla Oates - The Beauty Chef’s mission is to help people be the healthiest, happiest versions of themselves. This is driven not just by product alone but by giving back to our community through educational and inspirational content, which has always been a key pillar of the brand and something we pride ourselves on. Our SLEEP Inner Beauty Powder – a supplement that taps into the idea that sleep is as essential to good health and glowing skin as a well-balanced diet and regular exercise. Incorporating an organic blend of bio-fermented turmeric root, paw paw leaf, lemon balm and passionflower, combined with 10 nourishing herbs and spices, the SLEEP Inner Beauty Powder helps to relieve stress and nervous tension, as well as soothe your senses for a satisfying slumber.

Premium Beauty News - Where do you perform the best?

Carla Oates - Our current business model doesn’t include free-standing stores, we’ve instead chosen to invest in our eCommerce platform and content strategy. By doing so, we’ve been able to ensure each customer’s experience and transaction with The Beauty Chef is both immersive and consistently on-brand while upholding our company standards and values. This is reflected in both our online sales and social media engagement.

Premium Beauty News - With the worldwide sanitary crisis currently, did you notice any changes in your sales? Maybe in your probiotic? Is yes, please develop.

Carla Oates - At The Beauty Chef, we believe that beauty begins in the belly—but it’s not just your skin and gut that share an intimate connection. The gut is where 70% of your immune systems lies, meaning that the health of your gut and your immunity are also inextricably linked. Now more than ever, people are looking to invest in their holistic health and wellbeing. All of our products are designed with care to support both skin health, gut health and overall wellbeing however we have seen a lift in sales of WELL SPRAY, a probiotic mouth spray with superfoods and medicinal herbs to boost immunity, digestion and beauty.

Premium Beauty News - Are you thinking on developing new products?

Carla Oates - Always! This is one of my favourite areas of the business that I feel most passionate about. There are several NPD in the pipeline due to launch this year however they’re currently under embargo so I can’t give too much away.

Premium Beauty News - What is your international strategy / Do you have any investment planned?

Carla Oates - The recent $10 million investment into the business on behalf of Point King Capital will allow The Beauty Chef to accelerate our global ambitions to drive brand growth. We are already sold in the US, Canada, Hong Kong and UK across retailers including Sephora, Goop, Net-A-Porter, Selfridges, Liberty and luxury beauty retailer Space NK. Together with Point King Capital, we are in a strong position to drive product innovation and grow the range to take our brand further across the globe.