Beauty subscription box brand Birchbox is launching a second brand, ’Arrow’, inspired by the current athleisure trend.

Arrow comprises three key makeup, skincare and body products that are designed to be used during and after working out. Lightweight, long-wearing and refreshing, the line has been created for ’on-the-go’ use.

The collection includes the ’Revive Cooling Cheek Tint’ (US $18), designed to fake a natural-looking hue accompanied by a gentle cooling sensation. It comes in two shades — ’Berry Flush’ and ’Pink Punch’. There is also a ’Boost Color Enhancing Lip Balm’ (US $14), which reacts with the pH of your lips to enhance their natural colour and create a unique shade of pink, and the ’Protect Aluminum-Free Deodorant’ (US $9), an aluminium- and alcohol-free deodorant that diffuses a bright citrus scent and neutralizes odours with notes of pink grapefruit, mint leaf, ginger flower, sea spray.

Five additional products — the ’Hydrate Soothing Facial Mist’, ’Endure Water-Resistant Mascara’, ’Refresh On-The-Go Cleansing Cloths’, ’Energize Tinted Serum’ and ’Sculpt Tinted Brow Gel’ — will be added to the range this spring. The entire line promises to be vegan, paraben-free, cruelty-free, glutenfree, and made in the US.

"We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty-high-performance products that help you look your best, without looking like you are trying too hard," said Katia Beauchamp, Co-Founder and CEO, Birchbox. "The goal with Arrow is to provide subtle colour and practical skincare and body products that make women feel fresh and confident wherever their busy days take them."

Arrow is available exclusively on Birchbox.com and Birchbox.ca, as well as at Birchbox’s flagship store in Soho and the Birchbox beauty boutique in Georgetown. The Revive Cooling Cheek Tint and Boost Color Enhancing Lip Balm will be sampled in February 2016 Birchboxes.