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Companies & industry

The Alkos Group gets global

The French cosmetics subcontractor reached a turnover of more than 47 million euros for the year 2014 and aims at 51 million in 2015 – a +36% growth for 2011-2015, since the industrial restructuring initiated by President Dominique Vautier and the commercial recovery boosted by Florence Lefeuvre, the Sales and Marketing Communications Director of the Group. In 2014, 69% of its turnover was achieved in France. Now the ALKOS Group intends to develop its sales on the global scale and diversify its activities by adding the mascara segment to its offer, Florence Lefeuvre explains.

The Alkos Group is on a roll! With a turnover of 47 million euros in 2014 and a target of 51 million for 2015 – a +36% growth over the period – the French subcontractor is entering a new phase in its development. “The group’s activity is now stable and strong, and it is growing significantly,” explains Florence Lefeuvre, Sales and Marketing Communications Director. “Obviously, developing on the global level represents an important growth driver for us.

A strengthened Export Team

The Alkos Group expects 35% of its consolidated sales to be destined for export in 2015 (15% in 2011). As the French company intends to keep growing at the same rate and intensify its global development, it will strengthen its export team this year, in particular with a new recruit to join the team and create an International Business Development Director position.

from left to right : Dominique Vautier, Florence Lefeuvre, Eric Goyer, Groupe Alkos

from left to right : Dominique Vautier, Florence Lefeuvre, Eric Goyer, Groupe Alkos

Florence Lefeuvre and Dominique Vautier are proud of this move: “We are very happy to welcome Eric Goyer, a great professional of the cosmetics industry. He will start working for the group at the Cosmopack show in Bologna”.

The European markets are a priority for us, of course, but also North America and Brazil,” Florence Lefeuvre emphasizes. “The United States is at the core of our globalization strategy. We do not exclude the possibility of acquiring a local player if we get the opportunity to, especially if there is a complementarity or if we can diversify our industrial facilities…

The Alkos Group should also intensify its participation in the major international trade shows, with Cosmopack in Bologna, Italy, Beautyworld Middle East in Dubai, MakeUp in Paris, and MakeUp in New York this year.

Makeup expertise

The Alkos Group is composed of three entities (Intercosmétiques, Alkos Cosmétiques, and Sagal). Today, 56% of its turnover comes from the makeup market, and this percentage should reach 63% in 2015, in particular thanks to the dynamism of Alkos Cosmétiques, the only French producer of cosmetics pencils, whose sales amounted to 15.8 million euros in 2014 (M€8.9 in 2011) and are expected to exceed 17 million in 2015, that is, almost a 90% growth between 2011 and 2015!

The percentage of makeup formulations in the activities of Intercosmétiques also grew significantly, as it rose from 18% to 38% thanks to the success of the Chubby Jumbo Twist Lipsticks by Intercosmétiques.

To Florence Lefeuvre, it all results from the increasing reliance on outsourcing in the makeup sector. “The specificity of the know-how, the importance of innovation, and the growing diversification of this category encourage brands to seek external industrial expertise.

As for industrial investments, the Group is to open a third wholly automated production line for plastic pencils as soon as April 2015.

A new mascara offer

A series of investments is also scheduled on the mascara segment, in particular by fitting an existing line with conditioning and filling equipment.

And the Alkos Group will present its first mascara products both at the Cosmopack show in Bologna, Italy, on March 19-22, 2015, and at MakeUp in Paris next June 18-19. To be continued…

Vincent Gallon

© 2015 - Premium Beauty News - www.premiumbeautynews.com
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