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Olivier Vérot

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for trade professionals from across the Asia Pacific region. There are more than 2,350 exhibitors on 81,500 sqm of exhibition pavilions divided into 22 countries and group.

Also present were delegations from developing countries on the cosmetics market at the international buyers program. During this exhibition, the professional of the cosmetics industry meet to discuss and find partners to reach new markets and expand their business. Many indeed come to this trade fair seeking to enter the Chinese market and looking for partners and to ensure to do it properly.

Spot on Beauty

Start with innovation with Spot On Beauty, which found themselves all innovative companies in areas as diverse as care products for skin, nail, or haircare. It was no less than 146 brands from 17 different countries who have found themselves in this pavilion at the Hong Kong convention and exhibition centre. 70% of the exhibitors were first-timers.

The development of SPA

A second important trend of Cosmoprof was undoubtedly spas. Indeed, although the hotel industry dominates the scene with an industry with 339 billion dollars sized western industry against the small 69 billion dollars of Asia, the trend will change. Spa brands are well -known in the world. Asian Spas are known for their more family- oriented which makes them more attractive to the consumer’s needs well be growing.


Cosmoprof Asia 2014 also focused on nails and accessories in a zone comprising 124 companies representing everything there was about nail: either nails care to their polishing or even decorative accessories.
The highlight of this part of the fair was undoubtedly «international nail days», a program that lasted three days during which industry professionals met and focused on knowledge exchange.

Experts from the profession and industry from Japan, Korea, and France have shared with their audience their expertise, the latest color trends, texture and technology in their own country.

Finally, the competition of nail professionals was held in the Great Hall and gathered 230 competitors from China, Hong Kong, Japan, Korea, Russia, Singapore, Taiwan and the USA to compete in eight different categories.

Charity arrives at Cosmoprof 2014!

The Boutique - the first sample bar for beauty and cosmetics in Asia set up for charity. Participants in this unique space had the opportunity to receive samples of 13 sponsors. If you paid HKD 100, it was possible to select seven samples and have them wrapped and packaged in a beautiful gift box.

These samples were provided by the 13 exhibitors sponsor the program. All money collected this way was subsequently donated to the association against breast cancer.

The choice to sponsor such a program has also been a good initiative for those brands that have received recognition and gain as well as the opportunity to be associated with a good cause by breast cancer.
Thanks to this, they are seen as brand who care about good causes, which deeply influences women in general and here even more so given than here it is about breast cancer.

Luxury cosmetics brands are again and always in the spotlight

The Luxury Avenue: a space for luxury cosmetics brands found themselves in which ten leading brands for the high quality of their products. Generally consumers can find these brands in stores of high -end cosmetics or spas. This dedicated space shows that luxury cosmetics brands are definitely of the future trends and will undoubtedly thrive and grow in Asian markets, especially China

With the additions of this year, the Hong Kong cosmoprof 2014 has undoubtedly been the living room of innovation and new products.. It is also interesting to note that Asian brands , especially Korean and Japanese had a strong presence at the show , reflecting the growing interest of consumers for cosmetics brands from these countries .

about Olivier Vérot

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

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