For the launch of the brand-new Azzaro Wanted Girl, Clarins Fragrance Group entrusted Texen Beauty Partners not just with the development but with the global sourcing of the gift to be offered at the point-of-sale.
According to the brand, Wanted is synonymous a flamboyant lifestyle. With this in mind, Texen Beauty Partners took the reins for this realization, with its strong identity, to accompany the launch.
In order to meet the brand’s demands, the full-service division of the Texen group took on project management for the development from start to finish, selecting five suppliers from in France and Asia to source:
The 3ml roll-on bottle;
The golden chain;
The drawstring pouch;
The cardboard outer pack with its hot-stamped logo;
Consistent with the full-service approach, the bottles are filled with the Clarins’ formula in France by another partner company selected by Texen Beauty Partners.
This miniature gift-with-purchase is offered in store alongside the purchase of a full-size Wanted Girl fragrance starting from 30ml.