Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Texen supplies a turnkey gift for the launch of Azzaro Wanted Girl

For the launch of the brand-new Azzaro Wanted Girl, Clarins Fragrance Group entrusted Texen Beauty Partners not just with the development but with the global sourcing of the gift to be offered at the point-of-sale.

According to the brand, Wanted is synonymous a flamboyant lifestyle. With this in mind, Texen Beauty Partners took the reins for this realization, with its strong identity, to accompany the launch.

In order to meet the brand’s demands, the full-service division of the Texen group took on project management for the development from start to finish, selecting five suppliers from in France and Asia to source:

- The 3ml roll-on bottle;
- The golden chain;
- The drawstring pouch;
- The cardboard outer pack with its hot-stamped logo;
- The label.

Consistent with the full-service approach, the bottles are filled with the Clarins’ formula in France by another partner company selected by Texen Beauty Partners.

This miniature gift-with-purchase is offered in store alongside the purchase of a full-size Wanted Girl fragrance starting from 30ml.

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

The 2020 edition of MakeUp in Paris replaced by a virtual platform

The French government’s decision to ban all gatherings of more than 100 people until this summer put an end to the last has finally put an end to the last hopes of the organizers of MakeUp in Paris. The B2B event, which was originally scheduled on 18-19 June 2020 at the Carrousel du Louvre, will finally be replaced by a virtual...

read more
job opportunities
Experts’ views
China cosmetic regulatory framework to be overhauled

ChemLinked
China cosmetic regulatory framework to be overhauled

Currently, in China, the fundamental regulation guiding the cosmetic sector is the outdated Cosmetics Hygiene Supervision Regulations (CHSR), which has been implemented for 30 years and only subtle refinements were made during the period. Since 2013 China has been in the process of amending the overarching regulation and renamed it...

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close