Texen Beauty Partners is adding a range of refillable cosmetic palettes to its Be Green collection, along with a range of customizable suede pouches. With these developments, Texen is targeting two key areas of the circular economy: choosing bio-based materials and a new approach to product life.
Designed for pressed powders for eye shadows or other make-up, Texen Beauty Partners’ new collection consists of three different palettes available in standard sizes. The design is based on a system of magnetic pans into which removable formula refills are inserted. The pans can be easily pulled out of their casing thanks to a tiny perforation on the back of the box, through which a thin metal rod is simply inserted.
Brands can use this feature for various consumption modes: for instance, the refillable and customizable palette could be sold in a box together with several powder refills (blush, bronzer, foundation). This product is also a perfect candidate for mix and match: consumers could buy an empty palette and fill in it themselves with their favourite colours, whether instore or online.
Sustainable raw materials
This collection can be made in virgin or recycled materials, or in bio PET derived from sugar cane waste, to significantly reduce the use of fossil carbon.
This palette model is suitable for several types of printing: silk-screen printing, hot stamping and digital printing.
This pack embraces a wealth of design ideas. In addition to the printed decoration on the outside, the mirror and pressed powders can also be customized (logo, motif, etc.).
To add value to its make-up, palette, compact, lipstick and applicator offering, Texen Beauty Partners has also designed a collection of suede pouches. The pouches are made in RPET and available in velvet, cotton weave or flannel, in all colours, for hot stamping decoration.