Tarte Cosmetics has become the latest beauty brand to broaden its shade range. The cruelty-free makeup brand has announced that it is expanding its "Amazonian Clay" foundation range to include 40 different skin tone shades, up from 25. The company is also increasing the number of "Creaseless Concealer" options from 14 shades to 30 shades. A total of 10 of the new Amazonian Clay shades fall into the "tan to deep" range, while nine of the new concealer shades also fall into that category. The brand has also introduced a new undertone designed for golden and olive skin tones.