Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Target doubles down on ’clean’ beauty

Target is the latest major retailer to clean up its beauty aisles. The chain store has unveiled a new ‘Target Clean’ icon, designed to alert shoppers to products formulated without a group of certain chemicals, and it has applied it to almost 4,000 products across its beauty and personal care aisles. The icon, which is bright green, denotes products made without phthalates, propyl-parabens, butyl-parabens, sodium laureth sulfate (SLES) and more.

Target has introduced a ’Clean Beauty’ icon, as seen displayed alongside this Yuni ’My OM World Calming Aromatherapy Body Mist’ (Photo: © Courtesy of Yuni)

Target has introduced a ’Clean Beauty’ icon, as seen displayed alongside this Yuni ’My OM World Calming Aromatherapy Body Mist’ (Photo: © Courtesy of Yuni)

We introduced the Target Clean symbol earlier this year in household essentials and baby and we’ve had many guests tell us that it’s made their shopping trips easier,” said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services, in a statement. “Now, guests can easily shop for skin care, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines.

Target isn’t the only retailer tightening up on clean beauty - earlier this month, the cosmetics giant Sephora announced it was tripling the list of vetoed ingredients on its ‘Clean at Sephora’ program. Meanwhile, March saw organic grocer Whole Foods launch the ‘Whole Foods Market Better Beauty Swap,’ which aimed to raise awareness of the importance of checking out the ingredient labels on everyday beauty products and to encourage consumers to do their research on commonly-found ingredients such as parabens, microbeads and formaldehydes.

Target has unveiled a new icon, designed to alert shoppers to products formulated without a group of certain chemicals.

Target has unveiled a new icon, designed to alert shoppers to products formulated without a group of certain chemicals.

Target has introduced a ’Clean Beauty’ icon, as seen displayed alongside this Yuni ’My OM World Calming Aromatherapy Body Mist’ (Photo: ©Courtesy of Yuni)

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close