Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Target doubles down on ’clean’ beauty

Target is the latest major retailer to clean up its beauty aisles. The chain store has unveiled a new ‘Target Clean’ icon, designed to alert shoppers to products formulated without a group of certain chemicals, and it has applied it to almost 4,000 products across its beauty and personal care aisles. The icon, which is bright green, denotes products made without phthalates, propyl-parabens, butyl-parabens, sodium laureth sulfate (SLES) and more.

Target has introduced a 'Clean Beauty' icon, as seen displayed alongside this (...)

Target has introduced a ’Clean Beauty’ icon, as seen displayed alongside this Yuni ’My OM World Calming Aromatherapy Body Mist’ (Photo: © Courtesy of Yuni)

"We introduced the Target Clean symbol earlier this year in household essentials and baby and we’ve had many guests tell us that it’s made their shopping trips easier," said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services, in a statement. "Now, guests can easily shop for skin care, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines."

Target isn’t the only retailer tightening up on clean beauty - earlier this month, the cosmetics giant Sephora announced it was tripling the list of vetoed ingredients on its ‘Clean at Sephora’ program. Meanwhile, March saw organic grocer Whole Foods launch the ‘Whole Foods Market Better Beauty Swap,’ which aimed to raise awareness of the importance of checking out the ingredient labels on everyday beauty products and to encourage consumers to do their research on commonly-found ingredients such as parabens, microbeads and formaldehydes.

Target has unveiled a new icon, designed to alert shoppers to products (...)

Target has unveiled a new icon, designed to alert shoppers to products formulated without a group of certain chemicals.

Target has introduced a ’Clean Beauty’ icon, as seen displayed alongside this Yuni ’My OM World Calming Aromatherapy Body Mist’ (Photo: ©Courtesy of Yuni)

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close