Tara Simon has joined The Estée Lauder Companies as Senior Vice President, Global General Manager, Too Faced, effective August 31, 2020. She succeeds Eric Hohl, who is departing from the company. She will report to John Demsey, Executive Group President.
Tara joins Too Faced from Ulta Beauty, where she served most recently as Senior Vice President of Merchandising, Prestige Beauty. In this role, Tara was responsible for the successful business model evolution and elevation of Ulta Beauty’s luxury brands.
Having partnered closely with Too Faced founders Jerrod Blandino and Jeremy Johnson since 2006, both during her time at Ulta Beauty and previously during her tenure at Sephora, Tara is well versed in the brand’s uniquely vibrant and unabashedly feminine brand equity.
“Tara is a visionary strategic leader and brand builder with deep experience in prestige beauty and makeup,” said Mr. Demsey. “She is a force, with unstoppable energy and admirable character. Tara has great respect for the vision, grit and passion with which Jerrod and Jeremy built Too Faced. Her vast expertise and ability to drive winning business results within the specialty-multi prestige beauty space makes her uniquely suited to bring Too Faced to new levels of success.”
Tara Simon will be responsible for guiding and implementing the brand’s global strategic vision.