North America
JCPenney unveils 10 indie beauty-focused shop-in-shop locations across the US
Beginning in mid-October, U.S. beauty customers will be able to shop JCPenney Beauty at 10 JCPenney store locations across the country...
Cosmoprof North America announces new location and date format for 2022
After a successful return on 29th-31st August 2021 in the Mandalay Bay Convention Center, the largest North American B2B beauty...
L’Occitane expands omnichannel strategy with new social selling platform
The French beauty brand taps into social selling with the launch of MyL’Occitane in the United States, a new platform to recruit...
Drunk Elephant to launch in Ulta Beauty stores and online
The skincare brand, which pioneered the clean beauty movement in the USA and was acquired by Japanese cosmetics giant Shiseido last year,...
Mexico’s Senate unanimously votes to ban animal testing for cosmetic products
Mexican Senate approved a reform to the General Health Law to prohibit the use of animal testing for cosmetic products. Mexico will thus...
Trade shows: Cosmoprof North America successfully returned to Las Vegas
The 18th edition of the leading B2B beauty trade show in North America, made its return on 29th-31st August 2021. After an entire without...
“Emotional Artistry”: Unleashing the color of freedom
Artistic makeup makes a comeback with bold styles and colorful products. Moreover, with digital technology fully integrated into everyday...
Space NK teams up with The Bay to expand in Canada
British-based luxury beauty retailer Space NK will open dedicated spaces within The Bay department stores in Canada, with an assortment...
Givaudan further expands fragrance production capabilities in Mexico
Givaudan Fragrance & Beauty will invest 75 million Swiss francs (approximately 70 million euros or 82 million US dollars) to further...
L’Oréal USA earns pinnacle spot on the 2021 Seramount Inclusion Index
L’Oréal USA has been recognized as a leader in creating an inclusive workplace by Seramount (formerly Working Mother Media) in its fifth...
