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Knowledge is power: The trend set to ’redefine’ beauty in 2025
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using,...
Trends: the world’s high-end perfume market is booming
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing...
Trends in the USA: A spotlight on the world’s biggest fragrance market
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with...
Niche perfumes: Chinese brands spice up the competition
Notes Shanghai, Asia’s only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging...
The dermocosmetics boom: Misinformation still a ’big issue’ for industry
Professional skincare brands must reinforce education around formulations and ingredients to tackle the ongoing waves of misinformation...
Fresh but familiar: ’Renovation’ still key for beauty in 2025
Renovation versus innovation remains a key focus for European beauty in 2025 as brands try to widen consumer engagement through...
10 innovative beauty brands spotted at Cosmoprof Bologna 2025
Once again this year, Cosmoprof Worldwide Bologna, the world’s leading beauty trade show (held from March 20 to 24, 2025), showcased an...
Women’s newly liberated expression redefines codes of beauty
Social intelligence company Dynvibe, which specialises in behavioural marketing and in the analysis of consumers’ comments on social...
Five innovations spotted at Cosmopack Worldwide Bologna 2025
The aisles of Cosmoprof Worldwide Bologna were bustling this year, with a notable 4.5% increase in visitors compared to last year. This...
Longevity: The cosmetics industry must rethink its approach to ageing
In December, at the United Nations headquarters in New York, The Aging Forum brought together many representatives from the global beauty...
