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Skyrocketing indie brands are reinventing the beauty market
The makeup market, but also other categories of the beauty market, have been upset by the emergence of young digital native brands that...
Guerlain, luxury cosmetics flag-bearer for sustainable development
Spurred on by CEO Laurent Boillot, Guerlain included sustainable development to the company’s strategy as soon as 2007. Although they had...
Kanebo decodes makeup habits of Millennial women
In a recent survey, Kanebo investigated how differences in social status, lifestyles, and cultural and living environments in specific...
Claus Porto: revival through a new fragrance, Le Parfum
For their 130th anniversary, the iconic Portuguese brand contacted British perfumer Lyn Harris to create a brand new fragrance. Simply...
LVMH combines luxury and sustainable commitment with Cha Ling
Contribution to the preservation of a thousand-year-old tea tree forest in Yunnan, traceability of ingredients, raw material organic...
“Cosmetics companies need data and multi-channel strategies to win the race,” Amaury Martin, Emarsys
Proven digital technologies combining machine learning and artificial intelligence have made the access to consumer data and their use in...
Artificial intelligence & beauty: China pushes back the limits of the possible
“It is just the beginning of artificial intelligence applications in beauty,” warns Asmita Dubey, Chief Digital Officer Consumer Products...
Handwritten fragrances: Closer to the skin
Is a new page in the history of perfumery about to be written? After having been fumigated, burned, applied, sprayed, and even drunk...
“Innovation drives our development”, Hélène Marchand, Verescence
The world leader of glass bottling for perfumes & cosmetics ended in 2016 a restructuration phase launched in 2010 with the arrival...
Cosmetic packaging and pumps at the heart of Albéa’s beauty 4.0. Strategy
A few weeks ago, Guillaume de Demandolx celebrated his fourth anniversary as part of the Albéa Group. Initially in charge of the Cosmetic...
