Tanning is a complex issue in European and American markets. “Being tanned is still much regarded a symbol of a healthy and active lifestyle making it a beauty goal for many. At the same time, consumers show elevated awareness of the risks associated with UV exposure,” explains Symrise. The main consequence is an increased demand for biological tanners that support the skin’s natural capability to produce the tanning pigment melanin or provide a natural tan combined with an efficient skin protection.
Sustainable and renewable source
To address this demand, the Germany-based supplier of cosmetic active ingredients has launched a new a natural tanner, SymBronze 1659, which is derived from a marine water microalgae .
A “natural, sustainable and renewable source” for this ingredient that “reliably enhances the pigmentation of the skin that can be used in many cosmetic applications like sunless self-tanning creams as well as products to prepare the skin for the bikini season”, Symrise says.
Actually, Symrise has tested SymBronze 1659 efficacy as both a sunless self-tanner and a tan accelerator during UV exposure.
“SymBronze 1659 significantly decreases the tanning time. Without exposure to UV rays, SymBronze 1659 provides a most natural looking tan. The effect actually lasts longer and looks much more natural than that of traditional self-tanners on the market. In after sun products it prolongs the tan. In combination with sun filters, its safe base-tan helps minimizing the risks associated with long-term sunbathing,” the company claims.
With this product, Symrise addresses several consumer concerns simultaneously, including naturality and sustainably, as well as tanning and increased protection against the harmful effects of UV rays. “We see plenty of potential in this versatile approach and will come up with more inspiring ideas in the future,” says Dr. Marielle Le Maire, Global Product Director Cosmetic Ingredients at Symrise.