Although facial care will continue to dominate the skincare market in Sweden, depilatories will display the most growth to 2017. According to market research firm Canadean, this is mainly due to the efficiency and ease of use of the products. [1]

According to Canadean, with a value Compound Annual Growth Rate (CAGR) of 4.2%, Skincare is the second-fastest growing Health & Beauty sector in Sweden to 2017. Facial care held the largest share of the sector in 2012, with value and volume shares of 56.6% respectively, and this stronghold will continue over the next five years.

Growing consumer opinion regarding depilatories as an efficient, safe, and easy way to stay well groomed, will help to push the depilatories category to be the fastest growing category of the sector, with a value and volume CAGR of 4.9% and 4.7% respectively, between 2012 and 2017,” says the market research firm.