San Francisco-based sustainable skincare and beauty brand Junoco, which is best known for their clean, minimalist formulas with over 200 million views on social media, recently announced a USD 6.3 million Series A lead by Vision Plus Capital with participation from Frees Fund.
Upcycled ingredients and recyclable packaging
Junoco was founded by entrepreneur Kyle Jiang and the first employee of beauty giant IPSY (now Beauty For All) Mira Peterson. The brand’s #1 bestseller is a 10 ingredients cleansing balm which has sold more than 500,000 pieces within the first year of launch.
The brand formulates its products without microplastics and when possible, utilizes upcycled ingredients in its formulas to reduce waste and repurpose materials that would otherwise go unused. Its packaging is recyclable and made from FSC certified material to ensure that the materials used come from ethically managed sources.
New products development
The Series A will be used to introduce more SKUs with 10 ingredients or less in it, upgrade its current collections into 80% refillable packaging and incorporate more upcycled ingredients into future collections.
This summer, Junoco is also kicking off its own skin positivity campaign, #ToBeHuman. With a mission to showcase that true beauty is boundless. “Normalizing and celebrating real skin and real bodies will help show the world that it’s our inherent right to be celebrated because real skin has acne, texture, fine lines, wrinkles, and discoloration. Real skin is beautiful because it is individual and is serving its purpose of protecting people’s bodies. Uniqueness should be celebrated, in people and with the world around us,” said the brand in a statement.
Junoco products can be found at junoco.com.