Surprising the paradoxical generation

21 May 2018

We hear about Millennials everywhere. Representing over a quarter of the global population, they are today the most influential generation and the most difficult to define due to their multiple contradictions. Millennials live their lives online but love real-life interactions. They are democratic and inclusive, but ask for exclusivity for themselves. They have popularized the sharing economy, but spend more when shopping for themselves than any other generation. So, what do they really want?

Considering their personal care, Millennials seek to maintain a perfect and protected skin, and look for instant results and fun experiences. In addition to covering specific needs, such as delaying the appearance of the first wrinkles and shielding their skin from the harmful effects of pollution, they also value appealing campaigns and products that offer them something extra, a plus.

With the intention of satisfying this contradictory and demanding generation, Lubrizol has created EXPECT THE UNEXPECTED, a set of seven formulations offering a fun and surprising collection of textures that takes care of Millennials’ skin and hair with efficient active ingredients.

– BE FUN OR BE GONE. Experience heat in a frozen cream with Acai Berry Smoothie Facial Lotion. The application of this colorful smoothie texture, fresh out of the freezer, will surprise your skin with a cold and energizing feel that will turn quickly into a warm soft moisturizing lotion. A perfect breakfast of superfood extracts for a healthy and radiant look.

– BEGINNING OR END. At first, Facial Gel-to-Oil Mask feels like a rich gel, but after only a few seconds of application, it transforms into an oily film that deeply nourishes the skin. It can be applied at the beginning or end of the day to provide protection and anti-wrinkle prevention to the skin.

– PURE RICHNESS. Starting as a clear gel, the initial fresh feel of Dewy Hydrating Clear Facial Cream gives an impression of purity. During the application process the gel turns into the comfort and richness of a cream. The skin becomes nourished and with a healthy glow with a non-sticky after-feel.

– VIRTUAL REALITY. With this smooth, pearlized Radiant Tone-up Facial Cream the skin will light up instantly for a hydrated and luminous look while remaining protected from photo-aging. Don’t worry about your complexion, just embrace your real and virtual lives intensely.

– SEIZE THE MOMENT. Forget everything and bring back your childhood memories into the bathroom with this In-shower Bubble Gum Body Cream. Despite its fanciful bubble gum texture, this body cream offers serious and reliable nourishment, leaving the skin smooth and supple.

– ON-THE-GO. This Sprayable Cleansing Gel for Hair and Body displays the contrasting sensory of a fresh, non-sticky and slimy water gel with the cleansing efficacy of a soap. The perfect companion for your travels that will help you control your environmental footprint.

– GENDERLESS, NOT STYLELESS. Made for men or women? No need to decide! The Frosty Bouncy Hair Wax has been designed to meet the needs of all genders and takes on the role of many textures, offering a rich, creamy feel to make styling hair simple. Visual appearance of a wax, with the bounce of a gel.

EXPECT THE UNEXPECTED gives Millennials what they wouldn’t expect: surprising experiences and high performance personal care solutions.