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World class news for the beauty and cosmetics industries

Beauty partners - Innovations

Innovative cartons attract consumers

Innovative cartons attract consumers

Metsä Board

It is obvious that cartons with innovative designs attract consumers on the shelf, but difficulties in opening and closing the same...

M-real : Efficient packaging

M-real : Efficient packaging

Metsä Board

M-real is currently the biggest producer of folding boxboard, both in Europe and globally. The group headquartered in Finland focuses on...

M-real: sustainable development as a priority

M-real: sustainable development as a priority

Metsä Board

For Rikkia Joukio, sustainable choices will never go out of fashion. M-real continues its commitment to the environment through the use...

M-real takes the pledge

M-real takes the pledge

Metsä Board

To participate in the reduction of packaging waste volumes without compromising performance, to rationalize and optimize every step of...

For M-real, sustainability comes with lightweighting

For M-real, sustainability comes with lightweighting

Metsä Board

On the occasion of the 2009 edition of the Luxe Pack tradeshow in Monaco, M-real, the European specialist of high-end cardboard for...

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latest news

Why Middle Eastern beauty markets are redefining brand resilience in 2026

Why Middle Eastern beauty markets are redefining brand resilience in 2026

As beauty brands head into 2026 under continued economic pressure, many are rethinking what truly drives resilience when consumer...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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