SPF-focused brand Supergoop! has named Lauren Weinberg as Chief Marketing Officer, effective February 2, 2026
Ms. Weinberg joins Supergoop!’s executive leadership team to oversee brand, social and growth marketing, product innovation, creative, consumer insights, strategic partnerships, and communications as the company continues to lead the category in making everyday sun protection better, fun, inclusive and high-performing.
"Lauren is a world-class marketing leader with a rare ability to balance creativity, performance, and operational rigor," said Melis del Rey, Chief Executive Officer of Supergoop!. "As Supergoop! continues to grow and introduce millions of new consumers to SPF as a daily ritual, Lauren’s leadership will be instrumental in strengthening our brand, deepening consumer connection, and fueling long-term demand."
Ms. Weinberg brings more than two decades of experience leading transformation across some of the world’s most influential technology and consumer companies. Most recently, she served as Chief Marketing Officer at Peloton. Prior, she served as Chief Marketing and Communications Officer at Square, launching its first global brand campaign, and supporting major acquisitions including Weebly and Afterpay. Earlier in her career, Ms. Weinberg held senior leadership roles at Yahoo, MTV, AOL, Nielsen, and comScore.
"I’ve been a loyal Supergoop! user for years, so this role feels personal," said Ms. Weinberg. "The brand has done something extraordinary—it’s made daily SPF something people actually want to use, and that’s not a small thing when sunscreen is the one of the most effective ways to prevent skin cancer. I’m deeply grateful to Melis for this opportunity, and I’m excited to partner with the team to build on what’s already an incredible foundation."
In late November 2025, Supergoop! named Melis del Rey — formerly of Amazon Health & Beauty and Procter & Gamble — as CEO, succeeding interim CEO Gregory Polcer, who had held the role since May 2025.
