The in-cosmetics tradeshow made a triumphant return to Germany on 1-3 April in Hamburg, with its most successful edition outside of Paris in the event’s history, attracting a total of 7,260 unique visitors, revealed Reed Exhibitions.
According to the organizers, the three-day event saw a total increase in visitors of 2% on the show’s Barcelona edition in 2012. With Germany the biggest cosmetics market in Europe, and Hamburg the hometown of leading German-based personal care company Beiersdorf, there was also an influx of local visitors, with over 2,158 German visitors, making up 30% of the total attendance, more than double the number of German visitors at any other in-cosmetics show.
“In-cosmetics continues to be the world’s most important show for the cosmetics industry and our 2014 event has been the best attended ever outside of Paris. The feedback we’ve had from exhibitors and visitors has been overwhelmingly positive,” commented Cathy Laporte, in-cosmetics Exhibition Manager.
The next in-cosmetics will take place in Barcelona, Spain from the 14-16 April 2015.