Evermark’s portfolio features iconic household brands across hair, body, and lip care. These include Suave, the leading U.S. wash and care brand by volume and used by nearly half of American households [1]; Q-tips, the top U.S. cotton swab brand by volume [2]; and ChapStick, the leading U.S. lip balm brand by volume [3]. The lineup also includes Pond’s, Caress, St. Ives, Noxzema, and TIGI, alongside established international brands such as V05, Brut, Impulse, Alberto Balsam, Timotei, and Monsavon.
The new organization is projected to generate approximately USD 1.9 billion in annual retail sales.
Daniel Alter, Chief Executive Officer of Suave Brands, will serve as CEO of Evermark, and Alfie Vivian, formerly Chief Executive Officer of Elida, will become President of the European business. The current Suave management team, led by Alter, will remain in place to oversee the business with additional leaders joining from Elida.
"Bringing these two companies together creates a platform of leading personal care brands that are valued and used daily by tens of millions of consumers across the globe," said Dana Schmaltz, Partner at Yellow Wood. "With its new larger scale and diversification, Evermark will be able to build on its extraordinary brand portfolio to better reach and serve consumers, retail partners and stakeholders. We look forward to building on the existing platform and potentially adding additional great brands and product lines to the Company as we build and maintain a world-class consumer personal care packaged goods company."
Full scale integration efforts are underway. The transition to the Evermark name will occur gradually across systems and materials in the coming months.
