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Companies & industry

Strong growth for Weckerle in the United States

Just a couple of years ago, in April 2010, Weckerle USA, a subsidiary of the German beauty products manufacturer, was relocating its activities in a new plant. The production unit in Torrance, California, had become inappropriate to the growth of the company in the U.S. The company decided to invest in a new ultra-modern plant of over 4,000 sqm, in Carson, California.

With this relocation, Weckerle increased twofold its filling capacity in lipsticks. In addition to increasing its production capacity, the company also equipped itself with R&D capabilities and reinforced its sales force.

Meanwhile growth has only accelerated. After experiencing a rise of over 30% in recent months with the arrival of new manufacturing and filling equipments, officials expect another similar increase in the next two years. From just a little more than 30 people on average, the staff can jump to nearly 150 when demand is high.

Lipstick, the flagship product

The production of lipstick remains our main workhorse,” explained Mauricio Pachon, General Manager of Weckerle USA.

Mauricio Pachon, General Manager of Weckerle USA.

Mauricio Pachon, General Manager of Weckerle USA.

The year 2013 saw the commissioning of a new machine that is already in operation and for 2014, we are increasing further our capabilities with a very versatile filling unit. A growth that can also be explained, according to officials, by the Group’s ability to adapt to changes in demand. “Our production capacity can very quickly be transferred any place in the world where the Group is operating and our customers know it," explained Mauricio Pachon. To sustain its growth, the firm also builds on its innovation capacity, particularly in the area of multi-component products. “We are putting in place all the fundamentals to maintain and sustain our turnover growth for Weckerle USA in the next three years,” highlighted Mauricio Pachon.

Jean-Yves Bourgeois

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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