Maybelline and Puma have joined forces for a streetwear-inspired makeup collaboration. The cosmetics giant and the sportswear brand are releasing a five-piece beauty collection set to launch globally on February.
The line focuses on highly-pigmented products for eyes, lips and face. It features a ‘Smudge-Proof Mascara’, ‘Matte + Metallic Duo Eye Stick’ and ‘Color + Gloss Duo Face Stick’ - all of which are new products - and a ‘SuperStay Matte Ink Liquid Lipstick’ and a ‘Master Chrome Metallic Highlighter’, which are revamped versions of the originals.
A teaser video posted to Maybelline’s Instagram account, starring supermodel Adriana Lima, hints at bold metallic shades ideal for making the transition from day to night. The brand uploaded the clips with the tagline ‘Makeup game strong.’