Stora Enso and Aalto University are launching a new edition of their Recreate Packaging design competition for package designers worldwide. The aim: to create new solutions for travel packaging based on renewable materials.
“Increasing numbers of consumers today are constantly on the move and travel all around the world. However, this is hardly visible in current packaging solutions, which pay very little attention to sustainability, portability, lightness and convenience of packaging,” explains Stora Enso in a release.
The Finish board maker says it believes that “fibre-based renewable materials hold a great potential to exhibit these qualities and even to replace plastics, aluminium and glass to create attractive yet sustainable packaging solutions that serve travellers’ needs.”
Entrants are asked to select three beauty and/or health care products that are important to carry while travelling, and rethink packaging solutions for those.
Inviting both professionals and students
Through its design competition, Stora Enso wants to encourage designers to rethink packaging and to familiarize themselves with the renewable, fibre-based packaging materials.
The organisers of Recreate Packaging 2014 welcome entries from both professional designers and design students. The entry period for Recreate Packaging 2014 started on 2 September 2013 and will close on 31 January 2014. The detailed competition brief is available at the competition website,
www.recreatepackaging.com
