Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Start-up: Be + Radiance complexion products go clean & inclusive

Be + Radiance will showcase the first silicone-free foundation based on cucumber water at the Cosmoprof North America show on July 28-30, 2019, in Las Vegas, Nevada. The young French startup aims to revolutionize the makeup complexion offering by developing products which both preserve the skin and its microbiota and suit all skin types.

Aïmara Coupet, founder of the Be+Radiance brand

Aïmara Coupet, founder of the Be+Radiance brand

With its very light, aqueous formula, the BelleRadiance cucumber water-based foundation by Be + Radiance leaves a thin, even, matte veil on the skin. The texture is perfectly in line with the yoga skin trend, which promotes discreet, but efficient textures for a flawless complexion without any makeup effect. The brand adopted a clean makeup approach consisting in banning all the ingredients suspected of disturbing the skin balance (silicones, mineral oils, perfumes, phenoxyethanol, nanoparticles…).

To Aïmara Coupet, the brand founder, makeup is lagging behind in terms of clean beauty, compared to skincare or hair care. “Consumers want to choose their beauty products in line with their lifestyles. They do sport to keep fit and pay attention to what they eat and what their skincare creams and shampoos contain, so there is no reason why they should not do the same with makeup. This idea of a 360° lifestyle coherence is a booming trend.

The brand already offers a range of foundation shades designed to meet the needs of all complexions. “The core of inclusivity does not consist in taking part in a race for shades and references, but in including everyone from the very beginning, on a fair basis. The rainbow of the BelleRadiance foundation is composed of 15 shades equally representing the wide variety of skin tones,” she explains.

Already available in France in a dozen Monoprix stores, in pharmacies, and on beradiancebeauty.com, the brand aims to expand in the US and Canada, as well as in Asia. The first step for it involves showcasing products to North-American buyers at the Cosmoprof North America show on July 28-30, 2019, in Las Vegas. “Our cucumber water-based foundation was selected for the final of the Cosmoprof North America Awards in the makeup category,” rejoices Aïmara Coupet.

With its very light, aqueous formula, the BelleRadiance cucumber water-based foundation by Be + Radiance leaves a thin, even, matte veil on the skin.

With its very light, aqueous formula, the BelleRadiance cucumber water-based foundation by Be + Radiance leaves a thin, even, matte veil on the skin.

Next fall, Be + Radiance will launch a silicone-free primer, followed by highlighters, blushes, and powders - of course, all of them will preserve the skin’s microbiological balance.

Already supported by ex-SIMP Alain Blondel’s Montaigu Développement funds, the brand has launched a new fundraising campaign with an objective of 500,000 euros to finalize a comprehensive range and start developing on the global level, both physically and digitally, as part of a reasonable business plan which forecasts a 10-million-euro turnover in five years.

Vincent Gallon

Portfolio

  • With its very light, aqueous formula, the BelleRadiance cucumber (...)
  • With its very light, aqueous formula, the BelleRadiance cucumber (...)
  • With its very light, aqueous formula, the BelleRadiance cucumber (...)
© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close